Petrolicious Drivers' Meeting

  • Event conception
  • Content creation
  • Sponsorship and trade stand sales
  • Production and delivery

Hothouse Media was asked to conceive and deliver a two-day event for Petrolicious, the West Coast automotive and lifestyle brand with a global following. Working with the California-based editorial and marketing teams, Hothouse Media brought the Petrolicious Drivers’ Meeting to the iconic Bicester Heritage location in Oxfordshire, UK. With 100-plus cars displayed in social media-friendly settings, manufacturer line-ups, VIP hospitality and sponsor activities, the event attracted more than 4000 attendees and remains one of the most talked-about shows to be held at that venue.